Promotion Strategies That Your Business Can Take Advantage Of

Mouhamad Kawas
3 min readJun 20, 2021

As an entrepreneur or marketer, you are probably always looking for new ways to promote your business and with all the different strategies that populate the web, it can be difficult to know which could be the most efficient or the one that will bring the best return to your organization.

Thinking about your marketing plan, you will undoubtedly want to get the best out of your business. Here is a list of promotional strategies that will help you capitalize on the market no matter what vertical you are in.

1.Social Media

Without a doubt, today it is the best promotional channel for your business. Because through them you can reach countless audiences for free, your social media channels can allow you to leverage your business if you manage them correctly without having to make high investments or be an expert. The secret is to have a consistent conversation that adds value to your potential clients

PizzaHut, OldSpice, SpaceX are some examples that having communication that is more oriented to having a conversation than to mere presence brings important results in the way in which brands can be reached and disseminated.

2.Pamper Your Customers Via Email

Discount coupons are an effective means of increasing conversion via email.

Your clients like to feel special. And here we return to content and communication. In an infinite cycle, this combination is essential if done with talent. Making your clients feel part of an exclusive club, VIP members who will receive benefits just by being with you is undoubtedly the best element to be able to capture and create ties.

3.Write And Recommend To Others

Recommending is a good way to go if done honestly.

Writing an article on other websites, recommending or asking questions online is an efficient way to expand your network of contacts. Normally the audience is loyal to whoever writes it, a connection is generated in these people when they see that you can add value to them in the same way as the place they are consuming and reading content.

4.Endorsement campaigns and customer testimonials

There is no better way to sell than when others talk about their experience with your products or services. If you have the opportunity to document your success stories, take advantage of it, share it and let others see what your company is capable of.

5. Give Things Away!

a powerful strategy if done correctly, don’t worry, you don’t have to have Oprah’s box when you give away things on her show You certainly have free things to give away for a short period of time

Finding the right way to promote your business can be a trial and error effort. Because finding the ideal exercise to resonate correctly and the correct audience that allows you to establish a relationship can take a while until a space of permanence and growth based on trust is definitely generated. With these 5 tactics, we hope you can try and grow your business. If you do, do not hesitate to write us your comments.

We can help you lay the foundations to position your business in the right direction. So let’s talk! Let us understand your business development and marketing challenges and the results you expect.

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Founder of Kuality AI, CTO of Medicus AI Gmbh. Member of the University of Stirling UAE's advisory board. Forbes Technology Council Member.